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Recruitment gets even better

by Tony on 03.01.2016

We just released a new version of Franchise 360 standard edition where you can link your new franchise recruitment directly to your public website. The Franchise 360 recruitment module now integrates with your website to give your recruitment that professional gloss. Website form creation is simple and in just a few minutes you will be…

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Top tips for a successful 2015

by Sally Butters on 11.28.2014

Start preparing now and make sure 2015 is a successful year for you, says Sally Anne Butters, Director of Media at Coconut Creatives. The New Year is one of the most important times of the year to focus on your franchise recruitment. People return to work after the Christmas break and will be considering a…

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Using your existing franchise network to aid franchise recruitment marketing

by Sarah Carlile on 10.20.2014

Using your existing network of franchisees for recruitment marketing is one of the best and most effective ways for you to build your franchise network, explains Sarah Carlile, Founding Director of Coconut Creatives. Gaining referrals from existing franchisees has proven to be one of the most successful ways to generate new leads and recruit new…

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Squeezing new franchisees out of your existing database

by Sally Butters on 09.02.2014

Many franchisors spend a large section of their budget constantly trying to generate new leads but what many of them don’t realise is that their existing database is a great resource for finding new franchisees, explains Sally Anne Butters, Director of Media at Coconut Creatives. Your existing database is a great resource for your franchise…

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Finding your perfect franchisees!

by Sally Butters on 07.28.2014

Many franchisors jump in and allocate their franchise recruitment budget without taking the time to really understand their ideal franchisee profile, causing long-term problems, explains Sally Anne Butters, Director of Media at Coconut Creatives. Whether you have a brand new franchise opportunity or a 100-strong network, taking the time out of your everyday workload to…

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Franchise Recruitment – Information Overload?

by Sally Butters on 05.31.2014

Overloading a prospective franchisee with details about your opportunity can stall the recruitment process, so you need to keep the flow of communication steady, says Sally Butters, Director of Media at Coconut Creatives. People like to be communicated with in different ways and their preferences will depend on socio-economic factors and the level of urgency…

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Understanding the journey of prospective franchisees

by Sarah Carlile on 04.30.2014

Buying a franchise is an intense decision-making process so it is important that as a franchisor you understand this process to help you convert as many leads as possible says Sarah Carlile, Founder of Coconut Creatives. It takes an individual, on average, around three to six months to decide whether or not to buy a…

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Creating a successful franchise recruitment marketing plan

by Tony on 04.03.2014

Setting the right objectives is the first step to creating a successful franchise recruitment marketing plan, says Sally Anne Butters, Director at Coconut Creatives. Prior to creating your marketing plan, it is important to clearly set out what it is that you want to achieve. This will give you a thread to work to and…

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Alternatives to mainstream franchise recruitment

by Tony on 03.14.2014

Ableworld Franchising has teamed up with a social enterprise fund to create new franchise opportunities. Mobility retailer Ableword has joined the FranchisingWorks programme to increase recruitment of “driven and ambitious” franchisees, looking for alternatives to the mainstream franchise recruitment avenues. Ableworld, the UK’s leading mobility retailer are pleased to announce that they have been accepted…

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The importance of setting a marketing strategy for franchise recruitment

by Sarah Carlile on 03.03.2014

Having the right marketing strategy can make the difference between your franchise being a success or failure, says Sarah Carlile Founding Director of Coconut Creatives. The first step when devising a marketing strategy is to identify what you want to achieve. Be clear and direct in your aims about what you’d like to achieve for…

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