Cheap Franchisees Cost
You’re struggling to recruit franchisees. The pipeline is slow. Prospects are hesitating at the investment level. …
Nov 28, 2025 • 11 min read
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Featured Article
First Year Franchisee Needs
January 6, 2026 • 13 min read
Ask most franchisors what new franchisees need in their first year, and you’ll hear predictable answers:
“Comprehensive training.” “Access to our support team.” “Marketing materials and systems.” “Regular check-ins.”
These aren’t wrong. But they’re not complete.
After working with hundreds of franchise networks and thousands of franchisees, a pattern emerges: the franchisees who thrive in year one receive fundamentally different support than those who struggle.
The difference isn’t volume of support. It’s not even quality of training. It’s understanding what franchisees actually need at each stage of their first critical year—and providing it proactively, not reactively.
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