First Year Franchisee Needs
Ask most franchisors what new franchisees need in their first year, and you’ll hear predictable answers: …
Jan 6, 2026 • 13 min read
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Territory Management
January 25, 2026 • 13 min read
Your first franchisee is thriving. You’re ready to recruit the second. You offer them “the surrounding area.”
Both franchisees seem happy. Until:
The second franchisee opens near a border between territories. Customers from the first territory start using the closer location. The first franchisee sees revenue decline and blames “encroachment.”
Meanwhile, a major new development gets built right on the boundary line. Both franchisees claim exclusive rights to service it. Neither wants to share. Both threaten legal action.
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